Food Theory: Taco Bell Is Killing Amazon!

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    Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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    Writers: Matthew Patrick and Luke Barats
    Editors: Forrest Lee and Danial "BanditRants" Keristoufi
    Assistant Editor: AlyssaBeCrazy
    Sound Editor: Yosi Berman
    #TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

    Published on Month ago


    1. GTCam

      I think we’ve witnessed the death of dine in Here at certain hours, it’s not uncommon to see like 8 cars in line.

    2. J.R. Smith

      COVID ain’t the reason to me it’s the companies making it so hard for you to simply order and leave like you used to . I’ve noticed at least in ny drive thru lines are ridiculous meanwhile the store is cranking out mobile order after mobile order while everyone else waiting to order

    3. Diet Salt

      this reminds me of the movie where taco bell won the fast food wars

    4. lalala

      But what about costumers without cars or who can’t afford delivery. I guess they can just have a walk up window

    5. puffpastry

      Nooo ever since the quarantine started I’ve been waiting to go inside a Taco Bell for endless refills on Baja blast😭😭😭 plsss don’t take thatttt

    6. Hero of Kush

      Worst part about this. Is we'll lose places to pee

    7. Hayden Conard

      My towns taco bell is always packed

    8. Shelby Miller

      Did anyone notice that the theme started at exactly 15 seconds. Anyone. Okay just me

    9. Pengz -

      Why was the dude in the KFC drive through in a gtr?

    10. James Spinaris

      Where I live it takes 10 minutes to wait on a tocobell line and at 12 am around 30 minutes

    11. gifford lee

      Thank god this is why the minimum wage is being kicked for employees who is asking for that 15$ BS wage increease. As well as no more customer service people doing the ordering anymore.

    12. CheezyRat VR

      I’m so cultured I went to Taco Bell in Japan

    13. hosainplayz

      cheng teoh:taco Bell will reach next level cost cutting if they can figure out a way to teach mindless ghosts how to cook a burrito me:so true

    14. GO BUCS

      Covid Bullcrap in full force.

    15. Sasunaru

      Idk if its just me but amazon wise sense its civic delivary costs are up but also people buying from amazon the more delivery and the more people buy then it should even itself out

    16. death13a

      I would prefer if food companies would cooperate on mobile app that would allow you order food that you crave at the moment no matter the brand

    17. Burning Elmo

      i live in mn and i approve this idea.

    18. Tyler Nelson

      Honestly looks like sonic in oregon. Just more compact

    19. Ezra Ritsema

      Bro you trippin come noon every TB IN TOWN is 10 car line minimum

    20. Charles Barrientos

      In Madrid there is a Chipotle Copy made by an American who missed chipotle called Tierra and down town there is a a location that only makes food for delivery just a window and an a door for employes

    21. Mayonegg Mayo egg

      I have that mcchicken nugget dinosaur thing

    22. Gracie Parker

      It's literally just going to he a giant mall

    23. Mathis Hammer

      me who thinks about buying a 10th aniversery shirt/pullover

    24. CampVloggy Bee

      I gotta say I’ve never had a problem eating Taco Bell’s food my stomach is made out of steal 😂😅😅

      1. Zachary does gacha

        Same, I never understood the memes of it happening lol

    25. Mangis Smagorius

      finally i will not need to wait half an hour just to get a happy meal

    26. Ann-juh-lee

      There was a Taco Bell add under this vid O.o

    27. Some Guy

      Dinning in fast food is most likely dead. I don’t see myself sitting down to eat in a store ever again!

    28. Jonathan D

      Someone finally realized they can add a non-intersecting, non-interfering second dimension to drive-thru. *Applause*

    29. Blu_stone oof

      I went to Taco Bell yesterday.............

    30. Zoe Guy

      Ball pits really do you know how mean people I dr... I mean people get dragged all the time and probably in a lab being test for mind being Experiments

    31. purplegravy1

      Lmao remember the movie Demolition Man its happening Taco Bell is gonna be the only restaurant that survives the apocalypse

    32. Augustas Vanile

      2:00 and then there's me confusing it by ordering a bun with pickles

    33. Jamston The Deku simp

      Matpat should realese audio versions on spotit

    34. MadLad_Don23

      I miss the happymeals from when I was younger, the cheap toys were great one day time waisters before it got lost....

    35. Ping Fox

      Came for the munchies. Stayed for the mind blow in the possible future of logistics.

    36. deadly grenade

      Pov Taco Bell watching this vid: "Oh ye that sounds better than what we were doing, I i mean yes"

    37. tran le nam phuong

      Big brain move 🤯

    38. Garrett ze Gamer

      Wait matpat has a son?!?!?!?!

    39. MrAimbotJK

      Never been more than 2 cars in line you lucky!! There be like 7 for me

    40. Chestnut Thing

      What was the name of that one movie where Taco Bell basically takes over all food industries until it becomes the only restaurant available? The movie was about some past criminal in the future or something.

    41. F*ck coleslaw


    42. krankykid 08

      Yeah it does exactly look like a drive thru bank.

    43. nes bros.

      the fourth channel should be book theory.

    44. Rafa Sabatier

      You should watch “demolition man”

    45. Barney Bull

      Matpat: Taco Bell makes you poop Me: corporate needs you to find the difference between this picture and this picture Laxatives Taco Bell Me: they’re the same picture

    46. Tejas Giridharan

      matpat you do marketing for your products very subtly not as annoying as in yo face advertising for merc so hats off to you also i really want to thank you for making learning fun for me i usually am very lazy when it comes to studies but seeing how it cn be used in cool ways makes me exicted to learn thank for all the effort and hardwork you put to entertain us

      1. EliteBritishGaming

        I can agree with that. It actually makes me want to check out the product and try it out.

    47. Matthew McDonald

      “If people went in to get food then you’d need to pay for lighting and air conditioning” Ah yes, as all employees have night vision and are cold-blooded

      1. ColonelJayWrites

        Good point, but with the excluded dining room, costs would definitely be lower.

    48. Some Cruz

      I work at panda express and I started during the pandemic and turns out our store in making 4 to 7k more than when dine in was open

    49. The_Atropos

      Demolition Man warned us about Taco Bell winning the franchise wars

    50. trick r treat

      Every fastfood place rn WRITE THAT DOWN

    51. preston Gaming

      I understand why you didn’t really mention grub hub that dance still haunts me

    52. \

      People who don't have cars: *Internal suffering*

    53. V BOY

      taco bell more like tostada doblada bell . . . this isn't funny at all

    54. นาย 3 อ

      It dont real FAKE!!!

    55. Joseph Fodera

      Little did taco bell know Brooklyn park Minnesota wouldn’t be a wise new business choice

    56. Diego Roldan

      automation like this is kinda scary to think about

    57. Rhas 'Churol

      Am I the only one a little disappointed that we're actively moving away from interacting with real people, directly? What does any of this say about our civilization? We can't just run away from everyone.

    58. Svetolik Markovic

      This is brilliant, I am apsolutely agreeing with this. The revolution may start.

    59. baldis brother

      introverts will love that kind of building

    60. KitKat Bar

      Does no one realize that sonic was the first fast food place to do what taco bell is technically doing??? No dining room, drive thru and many ordering stations where people can get their food fast (besides the fact that sonic still has human contact to get the food to the customer)

      1. James Dinius

        First off, most fast food restaurants were doing it back in the day, Sonic just stuck with it. Second, this model is much more streamlined with a more grab and go model as opposed to park and dine.

    61. Sam Kenney

      What MatPat talks about towards the end of the video is one of my favorite reasons I liked living in the eastern end of the midwest bc we have drive-ins. Its basically a 7-Eleven but a drive-thru version

    62. The camera spam


    63. Shiny Porygon

      I can't believe my favorite food is on the thumbnail of the video °o°

    64. Renee S

      And we weren’t sick!!

    65. Lawrence Calablaster

      What about Sonic? They’ve been using the drive-in only model for always, are they doing better now?

    66. Muffqinxxx

      Isn’t this just a sonic with a tube to each drive thru

    67. GojiraFan05

      New theory the pandemic was created by fast food restaurants

    68. television kid

      me without a car👁👄👁

    69. ToXiK

      that nissan gtr though

    70. zeroxlulu

      "The first of it's kind contactless Taco Bell will open in Brooklyn Park, MN." Me watching this 2 months later - Oh no.

      1. Hairy Hairison

        catch me looking for this comment, living in minneapolis

    71. Rens Tamerus

      Wasting my last 4% of phone battery on a video to forget the nightmate-inducing experience that was the previous FNaF theory video LOL.

      1. Robert Lonergan

        Everyone does it

    72. Latté Fops

      lol fork everyone who can't afford a car xD

    73. Panther001

      Matpat invents a mall

    74. Jacob Koopman

      Hope it doesn’t get looted Ah god how it’s so close to Brooklyn Center and you know what happened there And yes I know it hasn’t been built yet 4:32 when everything goes back to normal

    75. The Curing Plague

      I'm sure they probably have a taco bell love similar to the one in Missouri. My local taco bells get packed fast.

    76. Elijah E

      Every now and then I forget this channel exists

    77. LiXio

      Tbh a drive-thru food court sounds amazing.

    78. jksdafaj;sf adfa

      that yo quiero notification bell threw me off- you... want notification bell? you said "I want notification bell" thats it. w h a t

    79. Gale

      So it's finally happening Drive though supermarkets I'll give it 10 years till it's low key the norm

    80. mrjanemba

      This is the real reason Taco Bell was the only restaurant left in Demolition Man

    81. COW6IRL69

      My only question is if everything relies on drive-thru, what's going to happen to people who don't have a car or access to Uber? (ex. Homeless, minor, ect.)

    82. rockin river

      I would hope that one delivery driver doesn’t pick up 5 orders at the same time, the last person to receive their order is gonna have seriously soggy food

      1. James Dinius

        Pizza delivery already gets away with stacked orders no problems (usually)

    83. Danny Vanny69

      Would you like a five dollar Chalupa box 🥱🥱🥱🥱 every Taco Bell ad I see do you wanna five dollar Chalupa box

    84. Waleed Animations

      I don't know about your Countries But Pakistan's McDonald's even the new ones still have those Play areas.... (Note:Not in the Mall ones)

    85. G. F. S F55

      4th channel? Sighn me in!

    86. josh reynolds

      Me, eating some burritos I made at work, watching about my job

    87. Logan Miller

      My McDonalds already had 2 lanes... they actually implemented it because of SARS in early 2000s

    88. Horatio yen

      ever heard of click and collect it's basically this but they still charge the same delivery so there's no point

    89. pranav rao

      I love taco bell

    90. Nameless

      Drive through Amazon

    91. Lil nova

      Love the predator reference

    92. Vkp P

      This is really good


      couldn't be me who ordered McDonalds just last night...😂😅 also, do we even have a taco bell where I live?

    94. Road Warrior

      I hate to be a pessimist, but I'm hoping that these "changes" are more of a fad, than a permanent alteration. Our society is atomized and divided enough as it is, and was likewise long before Covid. I also wonder why McDonald's who near me, had installed kiosks, removed the ability to place the order at said kiosk, and then pay at the counter with cash. Now I have to pay with card, or wait for it to time out, and then give me the option to pay at the counter, which is annoying cause I don't have a card of my own to use, I think it's good to be forced to have some *ACTUAL* human interaction, lest we forget how to do so

    95. Am I You?

      This episode in a nutshell: MatPat freaks out over a fast food restaurant using an AI that makes USfilm recommendation AI look smarter than Einstein.

    96. Snoopy the ace

      That oversized vehicle lane is a blessing. I cant tell you how many times I have had to park my truck and trailer somewhere and walk to the drive through to get food because my truck/trailer wont fit.

    97. Red GTR


    98. Red GTR

      can we all just admire how he put a GTR @ 2:32

    99. ExanorYT


    100. Zepar Unzefari

      This should also (hopefully) help greatly with package thieves, which is dope